Meet the Team

Jo Salter

Jo Salter founded awarding winning ethical clothing brand Where Does It Come From? in 2013 which has established transparent supply chains in India and Africa. With its goal to create ‘Kind Clothes that Tell Tales’ following no-compromise ethics and sustainability criteria, the brand has been featured in major press and magazines such as Forbes, The Guardian, Green Parent, Woman and Home and Juno. Jo is also an ethical business consultant – your ‘Ethical Business Buddy’, keynote speaker and writer. Her articles have been published in Juno, Metro UK, Huffington Post, Natural Mumma Magazine and more; and has featured on BBC Radio and TV talking about sustainability and ethical business.

Tze Ching Yeung

Tze Ching Yeung, founder of Jake and Maya Kids, is an expert in sustainable kids fashion with many years experience in developing new ideas and concepts in trying to reduce waste created in both pre- and post-consumer textiles. Tze Ching successfully launched a new concept on Kickstarter to help maximise the lifespan of kids clothing, including the introduction of growing and mending packs.
This campaign was widely publicised, in both local press, as well as international press like CNN and Virgin Media. In 2019, Tze Ching launched Refashion My Town CIC, a community project in Wiltshire, with the aim to encourage young people to change their damaging fashion habits, through workshops and events. She also works closely with local schools and colleges, providing creative hands-on lectures and workshops, to help students explore ways to up-cycle their used clothing. Tze Ching regularly contributes to blogs and magazines.

Claire Couchman

Claire owner of Couchman Bespoke ethical tailors based in London. Providing tailoring skills to all through teaching, alterations and bespoke clothing. Dedicated to reducing the water usage and water pollution caused by the clothing industry. Couchman Bespoke is a social enterprise that has a Pay It Forward sewing skills scheme for all who wish to learn but are unable to afford the classes. With plans for a Craft Tearoom to help people in their mental health and from unwelcoming households. As a free place to escape, relax and learn a new skill if they wish. We are a business for good and give £1 in every £10 of profit towards projects giving back to people, planet and animals affected negatively by the clothing industry around the world.

Roberta Lee

Roberta Lee is the founder of Roberta Style Lee an image consulting and styling business designed to help men and women to look good and feel good, from the inside out, but in a socially and environmentally conscious way. Known as London’s sustainable style expert, Roberta is also a prominent speaker within the ethical fashion circuit and runs interactive styling workshops. In addition to being a prominent speaker, she’s a business consultant and the founder of the Ethical Brand Directory. Founded in 2017, Ethical Brand Directory is a place where the style-conscious consumer can connect with brands that care. Today, the Ethical Brand Directory is a valuable network, providing events and training to enable the ethical brand community to thrive. Roberta’s directory is facilitating the transition of sustainable and ethical consumerism from a niche to the norm.

Eleanor Pritchard

Eleanor Pritchard started her blog ( in 2015, which has evolved to be an ethical fashion hub with the hope to inspire a generation to buy more consciously – something she is still learning. Founded this year, Eleanor has also started her sustainable and ethical jewelry business called Felt Fancy, selling earrings made from recycled sterling silver and locally sourced wool.

Luisa Kearney

Luisa Kearney is a professional fashion stylist and editor at Over the years she has worked with many high profile brands and her editorial work has been featured in many well known publications. Luisa specialises in ethical fashion and encourages sustainable fashion practices through her blog.

Ruth MacGilp

Ruth MacGilp is an ethical fashion blogger based in Edinburgh, UK, who is passionate about celebrating fast fashion alternatives, without compromising on style. She is also a freelance copywriter and digital marketer who works across social media, websites, email, PR and copywriting to help combine storytelling, selling and sustainability for purpose-driven brands.

Izzy McLeod

Izzy McLeod is a sustainable living blogger, aka The Quirky Environmentalist, living in Cardiff. Izzy has a degree of astrophysics, and a love for science, people, and the natural world. 

Kamilah Sanders

Kamilah Sanders is Founder and CEO of Greater than Equal, an international consulting agency for social impact organizations whose focus is Making Impact Easy by engaging communities in culture, arts, and sustainable fashion initiatives. She is an award-winning professional with over 20 years of experience in marketing and retail fashion apparel. Specializing in sustainable development strategy, Kamilah is an advocate for sustainability and serves as a voice for disadvantaged populations. Kamilah also holds leadership positions on executive teams and boards of several nonprofit arts organizations based out of the United States.

Margarida Vasconcelos

Margarida Vasconcelos is a Sustainable/Ethical Fashion, Responsible Tourism & Lifestyle Blogger at Daisy & Thyme. She writes about women empowering, social impact and the importance of giving back, sustainable living, responsible travel, ethical fashion, veganism and craft making.

Inga Grinko

Inga is the founder and mentor of I AM FASHION program for fashion entrepreneurs. It stands for Innovation and Mastermind Fashion Global Business Program. Inga has been almost a decade in the Fashion Industry. She is author of her blog aimed to help fashion entrepreneurs to navigate in a complex digital world. Inga has obtained her MBA at IFM (Institut Francais de la Mode) in Paris, then she has founded her own digital e-commerce marketplace for emerging designers and now she helps designers to build strong brands in digital space. The website is