About Us

Ethical Brands for Fashion Revolution is a community of fashion brands that DO work transparently, ethically and sustainably. The brainchild of Where Does It Come From? founder and ethical business consultant Jo Salter, the group has been collaborating to deliver events and campaigns for Fashion Revolution week since 2017.

Ethical Brands for Fashion Revolution 2017

Our first collaboration was to create a video in support of Fashion Revolution. A group of 9 brands collaborated, asking their customers to pose for selfies with banners saying ‘I know who made my clothes’ and providing photos and videos of their makers. You can watch the video below.

Ethical Brands for Fashion Revolution 2018

In 2018 ethical fashion brand Where Does It Come From? and online ethical community Ethical Hour collaborated to create an event at London’s Museum of Brands, with a market of ethical brands, expert panel sessions, talks and demonstrations, and a fashion show. Find out more about the event and read some of our media coverage.

Ethical Brands for Fashion Revolution 2019

In 2019 ethical fashion brand Where Does It Come From? and online ethical community Ethical Hour returned to London’s Museum of Brands for two days of live events. On Friday afternoon ethical fashion brands attended a ‘Future Fashion Focus’ masterclass from Jo Salter, Sian Conway and Sabine Harnau. In the evening the first ever Be The Change Awards ceremony took place, with ethical brands being celebrated for their positive impact.

On Saturday the Ethical Brands for Fashion Revolution showcase and shopping event took place, with an ethical fashion market place, expert panel sessions, talks and demonstrations.